U.S. Book Show: How TikTok Is Transforming Book Marketing publishersweekly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from publishersweekly.com Daily Mail and Mail on Sunday newspapers.
BookTok is a digital space where readers can talk about their favorite books. Its popularity on TikTok has led to a rise in print book sales. But how long can BookTok remain uninterrupted by commodification?