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Flamin' Hot Fraud? Frito-Lay Says Richard Montañez Didn't Actually Invent Hot Cheetos


“The facts do not support the urban legend,” Frito-Lay tells the LA Times
Samson Amore | May 16, 2021 @ 4:07 PM
Getty
The viral origin story of how Flamin’ Hot Cheetos came to be may not be true.
Richard Montañez has been telling people for almost a decade that he’s the unlikely mastermind behind the creation of the Flamin’ Hot Cheeto brand, but a new exposé in the Los Angeles Times reports Montañez actually had nothing to do with the idea.
According to the LA Times, Montañez’s story that he rose through the ranks at Frito-Lay from janitor to executive after pitching the idea for the spicy snack to PepsiCo CEO Roger Enrico and a room of over 100 suits isn’t true. ....

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Did a janitor really invent Flamin' Hot Cheetos? The truth about Richard Montañez


Did a janitor really invent Flamin’ Hot Cheetos? The truth about Richard Montañez
Updated 9:09 AM;
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Sam Dean, Los Angeles Times (TNS)
For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up.
It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea.
Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the ranks and became an icon. ....

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