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CNN CNN This Morning June 4, 2024 11:56:00

In the context of, why did barbie lose relevance? she didn t reflect the physicality, look, if you will, of the world around us. reporter: now barbie, ken and friends have many different skin tones, ships and special traits that make them look more like us. but this year s first quarter sales of mattel slumped, down 22% from last year s. how is mattel and barbie viewed as a brand? there has been a lot of decline in that differentiation and relevance that keep a brand fresh and top of mind from a purchase perspective, and when that happens brands go into a place of fatigue. reporter: mattel hopes this new movie gives them the boost they are looking for. we also now have the opportunity to reach new ages and stages that ultimately from a business perspective provides huge merchandising and monetization opportunities. we are standing in front of barbie. reporter: she can t keep ....

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CNN CNN This Morning June 4, 2024 11:57:00

Movie barbie on the shelf. within a day, they were gone. reporter: have you always had barbie and ken and friend in store? it s a staple. it s the moms and dads who or nor nostalgic than the kids. reporter: but that nostalgia isn t for everyone. i don t know how she has evolved. like, does she have a college degree now? reporter: the movie has calculated for that. and for others, you are never too old for barbie. i am 90 years old. or i should say 90 years young. reporter: carroll spencer didn t grow up playing with barbies. this was my first project. reporter: but barbie wouldn t be, well, barbie without her. i was a designer for the barbie doll starting in 1963 for over 35 years. and i loved every minute of it. reporter: while carroll helped make barbie, barbie ....

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CNN CNN News Central June 4, 2024 15:52:00

hi, barbie. distributed by warner brothers discovery. it s an incredibly important milestone for the brand. reporter: barbie has had ups and downs. back in 2014, we hit a low. it was a moment to reflect in the context of why did barbie lose her relevance? he didn t reflect the physical ty, the look, if you will, of the world around us. reporter: now barry, ken and friends have many stint tones, shapes and special traits that make them look more like us. but this year s first quarter sales of math tell slumped down 22% from last year. how is mattel and barbie viewed as a brand? there s been a lot of decline in that differenceuation and that relevance that keep a brand top of mind from a purchase persp perspective. brands go into a police of fatigue. reporter: mattel hopes the ....

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CNN CNN News Central June 4, 2024 19:50:00

barbie has had her share of franchising. mattel is hoping this brings back the no stall jan for fans, and also brings some barbie haters. barbara millicent roberts, born next week she comes to life in a new movie with english director and actors. hi, ken. distributed by cnn s parent company warners be loved by girls and boys has had ups and downs. in 2014, 2015, we hit a low. it was a moment to reflect in the context of why why did barbie lose relevance? she didn t reflect the ....

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CNN CNN News Central June 4, 2024 19:51:00

Physicality, the look if you will of the world around us. reporter: now barbie, ken, and friends have many different skin tones, shapes, and special traits that make them look more like us. but this year s first-quarter sales of mattel slumped, down 22% from last year s. how is mattel and barbie viewed as a brand? there s been a lot of decline, and that differentiation and relevance that keep a brand fresh and top of mine from top of mind from a purchase perspective. fans go into fatigue. reporter: mattel hopes the move gives then the boost they re looking for. we have the opportunity to reach new ages and stages that ultimately thfrom a business perspective provides huge merchandising and monetization opportunities. reporter: we re standing in front of barbie. the owner can t keep movie barbie on the shelf. within a day they were gone. reporter: have you always had barbie and friends in the store? ....

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