Byron Bay is awash with celebrities. A Netflix reality show is the last straw for locals. Nick Baker
SYDNEY For residents of Byron Bay, living in paradise can be both a blessing and a curse.
The Australian beachside town of around 10,000 people has long been a magnet for those wanting to escape city life and experience the scenery and serenity of the country’s eastern coastline.
But over the years Byron Bay’s popularity has exploded, attracting millions of visitors annually and more recently, social media influencers and Hollywood celebrities seeking laid-back shelter in the country’s near pandemic-free conditions.
Byron Bay, known for its relaxed lifestyle, is fighting back in an effort to stop the show and what some see as a "vacuous, vapid, inaccurate depiction" of their hometown.