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Plenty of people love music, but few take that passion and start a record label. Desiree Newman grew up with parents who were major fans of hip-hop. “My dad’s retired Army now, but when we were living in Germany, hip-hop was his connection to America,” Newman recalls. “We were always listening to hip-hop CDs at home and that made me want to know more about the music business.” The result is Siren Vibes Records, Richmond’s newest record label and an outgrowth of Newman’s virtual internship last year with Warner Music Group as a student at New York University majoring in music business. ....
New record label in Richmond aims to help music acts make it to the top March 8, 2021 2 From left, Alexis Hitchman, Desiree “Des” Newman, Kelmisha Davis and Kayla Brown round out the team behind Siren Vibes Records. ( Courtesy of Siren Vibes Records) Richmond’s newest record label is looking to tap into talent in Virginia, Maryland and D.C., and help acts make the leap into the big leagues. Siren Vibes Records, with three artists already on board, was launched in the city in January by the three-woman team of Desiree “Des” Newman, Alexis Hitchman and Kelmisha Davis. The company provides services such as distribution on digital music platforms, social media management, public relations, concert bookings and career development among other things. ....