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10 ways to become a sustainable fashion consumer Updated / Wednesday, 16 Dec 2020 16:00 Let s face it, most of us don t even know what sustainable means anymore . Photo: Getty Images Analysis: here are some practical tips to help you create a more conscious wardrobe Modern consumers are more aware of the environmental and human costs of their wardrobes. Surveys in Europe and the US show that consumers would like to buy more sustainable clothes - and are willing to pay a little extra too. But, let s face it, most of us don t even know what sustainable means anymore. According to Edited, a London based retail analytics company, the number of clothes described as sustainable has quadrupled among fashion brands in the US and UK in the last four years. ....