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AAAN holds 49th AGM/Congress

The 49th Annual General Meeting/Congress of the Association of Advertising Agencies Nigeria (AAAN) will begin today in Epe, Lagos State. ....

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Man And Wife Arrested For Chaining Seven-Year-Old Son In Imo

The suspects were said to have committed the offence around the World Bank area of Owerri, the Imo State Capital on June 17, 2022. ....

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Nigerian Newspapers: 10 things you need to know this Sunday morning

Good morning! Here is today’s summary from Nigerian Newspapers: 1. Abiodun Oyebanji, candidate of the All Progressives Congress (APC) in Saturday’s ....

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'Nigerian Marketing Industry Prone to Budget Decline without Collaboration'

Raheem Akingbolu
A former President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Kelechi Nwosu has predicted a more declining future for the Integrated Marketing Communications (IMC) industry, if the practitioners fail to yield to the wise counsel of experts on the need for agencies to collaborate amidst striking global advertising fortune.
Speaking at a forum organised by journalists in Lagos, titled: âPartnerships: The future of Building Vibrant IMC Ecosystem,â he charged stakeholders to collaborate at different levels in order to grow the burgeoning Nigerian advertising market.
He reiterated that the IMC space has become more complex and therefore requires collaboration and partnerships for economic productivity. ....

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