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Many toymakers have been updating their classic brands in recent years, hoping to relate to today s kids and reflect more modern families. “It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.” Barbie, for example, has tried to shed its blonde image and now comes in multiple skin tones and body shapes. The Thomas the Tank Engine toy line added more girl characters. And American Girl is now selling a boy doll. Dropping the “Mr.” from its brand name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.

United statesAli mierzejewskiLos angelesKaty winnAssociated pressToysr usPotato headTank engineAmerican girlRich ferraroLittle ponyPioneering blackBaby nancyToy hallToy storySunday june