Find success with virtual campus recruiting
Expect this trend to outlast the pandemic.
By Anita Dennis
During the COVID-19 pandemic, firms, colleges, and universities moved many traditional aspects of recruiting including Meet the Firm events, career fairs, and interviews online. As virtual recruiting is likely here to stay, recruiters say, firms should still consider it part of their hiring strategy even once the pandemic is over.
Virtual recruiting has certain advantages. Among other things, virtual sessions are a lot easier to schedule than in-person events. Many traditional Meet the Firm nights at universities have been one-time opportunities, noted Jacob T. Crowley, CPA, assistant professor of accounting at Ohio Northern University in Ada. Now we re able to allow firms to schedule information sessions whenever the company has the availability, he said.