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Infomercial selling some kind of kitchen device. This is not an infomercial, yet we are going to talk about a kitchen device. You may be familiar with it, a very precise heating device that allows you to cook food using hot water. Restaurants have been using these for decades. It was born on kick starter, became one of the websites biggest success stories, bringing in more than 2 million, even before it was available for sale. Thats where it captured our interest. Steve is ceo, joined by sarah lacey. So, you call it the precision cooker, right, not the suv. Why did you go with that branding compared to what it is . More pronounceable, right . Yeah, well, its actually french for under vacuum. Its a bit of a misnomer. The technique is not about cooking under vacuum. Its simply bringing food to a very precise temperature. Because of that we felt that precision cooking was a much more descript term. A way of introducing to americans the concept is not as scary as it sounds maybe . Intimida

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