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Hepmil Thailand Celebrates Milestone with New General Manager and Strategic Expansion

Hepmil Thailand proudly announces a significant milestone as it solidifies its presence in Thailands digital marketing landscape. The company is bolstering its commitment to the local market by appointing Ms.Thisirak Pitayagulsarn as the new ....

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SG's Hepmil Media raises $10m funding — its first from institutional investors

Hepmil Media Group announced a $10m Series A led by VC firm Quest Ventures, Pavilion Capital and Bent Pixels, according to an announcement. ....

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Digicon POP envisions the future of digital - BusinessWorld Online

Digicon POP envisions the future of digital - BusinessWorld Online
bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.

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'A great avenue to push creative boundaries': SGAG on tapping Lazada for livestream commerce


By Shawn Lim-06 January 2021 10:00am
The partnership turns SGAG’s famous catchphrase “KTHXBYE” into “KTHXBUY” and will feature characters in weekly KTHXBUY episodes.
Digital media platform SGAG and e-commerce platform Lazada have joined forces to combine content and commerce for their audiences. The Drum speaks to both businesses to make sense of the partnership.
Having previously partnered with Lazada on previous singular campaigns and SGAG, which is owned by millennial-focused publisher Hepmil Media Group felt it was time to further its partnership with the Alibaba-owned platform to drive this content-to-commerce strategy at scale with a longer three-month partnership.
Chua Yuxuan, head of e-commerce and partnerships at SGAG explains SGAG’s audience comprises predominantly Gen Z and millennials - a consumer group that is generally media savvy, and whose shopping habits have largely shifted online. ....

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