On Monday, May 20, Streaming Media NYC hosted four debates on two topics that represented a fantastic programming win for the conference. The first half of the day was dedicated to AI and covered the full range of topics from authorship to copyright to privacy and more. The second half of the day featured two panels debating the definition of premium content, the value of social media as well as the question of how CTV measures up against mobile as an advertising platform. Read on to get caught up.
PEOPLE United to End the Pandemic: Promotional campaign partnering with CVS Health and Walmart for World Immunization Week.
As the country continues to move forward more than one year since the pandemic began, PEOPLE s partnership kicks off during the World Health Organization s World Immunization Week 2021 with the two major retailers helping to educate and inform consumers regarding the availability of COVID-19 vaccines in real time. A smart code embedded into a custom advertising spread featured in the May 3, 2021 issue of PEOPLE (on newsstands now) and in the May 17, 2021 issue directs consumers to each retailer s website where they can access information on how to register for a vaccine appointment in their local communities.