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Vocalcom reaffirms its historical position as an innovative global leader in customer relations during GITEX Africa 2023 african.business - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from african.business Daily Mail and Mail on Sunday newspapers.
MIL-OSI Africa: Vocalcom reaffirms its historical position as an innovative global leader in customer relations during GITEX Africa 2023 foreignaffairs.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foreignaffairs.co.nz Daily Mail and Mail on Sunday newspapers.
All brands want to engage in conversation and anticipate the needs of their customers to win their loyalty. They seek to replace reactivity with proactivity, with a market segmentation in order to adapt their offers to shifting customer goals. According to Gartner, more than 50% of contacts will be outbound in 2025. ....
Consumption patterns, before but also after purchase, have considerably changed these past few years. The multiplication of channels and, specifically, social media channels, has allowed customers to multiply their interactions, to create new journeys, and to therefore change the trend by taking power over brands. This shuffles the cards. ....