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Founded in 2013, Oura is a device that fits on your finger and scores how well you slept based on data collected around resting heart rate, body temperature, movement, and other factors.
It s recently gained momentum as the device the NBA bubble used to detect early signs of COVID-19.
With new partnerships with NASCAR, UFC, and other sports organizations, a successful ad campaign launched this winter, and backing from Michael Dell, Lance Armstrong, and other celebrities, the company is ready to compete in the wearables market.