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Analysis: Is PA's apology enough to tide over the cultural PR storm after misuse of Malay wedding photos?


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31 May 2021
Three days ago, founder of female empowerment platform Hello Crazy Cat, Sarah Bagharib, called out Radin Mas SMC and People s Association for the use of her wedding photos without prior notification or proper permission. The images were used as part of Radin Mas SMC s Hari Raya decorations at Tiong Bahru Orchid estate.
Along with improper accreditation to the use of her wedding images, Bagharib also called out the decorations for being culturally confusing. Bagharib said that as a member of the Malay/Muslim community who celebrates Hari Raya, she was “disappointed and frustrated to see the confused cultural messaging” in People’s Association’s use of a photograph of a bride and groom in traditional Malay outfit with Malay traditional wedding symbols to advertise the PA’s “ostensible celebration of Hari Raya” which she said is a completely different cultural event. ....

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