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Carman s Kitchen launches first major brand campaign in 30 years via East of Everything – Campaign Brief

Carman’s Kitchen has today launched its first-ever major brand campaign via East of Everything, for TV and online to coincide with the company’s 30 year anniversary. Paying homage to the company’s philosophy of caring, the campaign features a set of characters with the same name - The Carmans

Karen nelsonByron sharpsCarolyn creswellJed simpfendorferPaul middleditchMark ritsonSoul departmentPlaza filmsKaren nelson fieldsGrant rutherford

Carman s Kitchen Launches First Major Brand Campaign In 30 Years

Carman’s Kitchen today launches its first-ever major brand campaign for TV and online to coincide with the company’s 30 year anniversary.

Caroline velikJed simpfendorferKat kellyRoss colebatchBrendon guthrieJamie scottKaren nelsonLachie mcdonaldJackson delminicoChris budgeonPaul le couteurIllana blampiedTrish cahillByron sharpsPeter mastertonPaul middleditch

Carman s Kitchen launches first major brand campaign in 30 years

A set of characters with the same name via East of Everything.

Mandy carrJamie scottCarman kitchenRoss colebatchCaroline velikMark ritsonJed simpfendorferPaul middleditch plazaCarolyn creswellPaul middleditchChris budgeonKat kellyLois tristramLachie mcdonaldBrendon guthrieJackson delminico

Carman s Kitchen launches first major brand campaign in 30 years

Making sure the chocolate is the right shade of brown.

Paul middleditchPeter mastertonChris budgeonByron sharpsJamie scottKaren nelsonMandy carrJackson delminicoLachie mcdonaldJed simpfendorferKat kellyCarolyn creswellRoss colebatchPaul le couteurCaroline velikTrish cahill

How do you get consumers to love your ads? Ensure they pay for them

How do you get consumers to love your ads? Get them to pay for them. Thinkerbell's Matt Plant explores the paid ad future.

Karen nelsonKaren nelson fields

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