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Building up the events capital

Building up the events capital
CMW pings some questions Down Under for Melbourne Convention Bureau chief executive Julia Swanson.

Tell us about your early career in hospitality, and how you moved into destination marketing.
I spent 13 years in the hotel sector, initially in operations and then into an area director of sales and marketing role. I loved that sector but was drawn to having a broader scope of promoting the city I love to an international audience.
Business events is an amazing sector to work in; we work with such a variety of venues, professional conference organisers, hotels, event producers and exhibition companies. We are also fortunate to work with global leaders in science, medicine, business and academia, for whom we can help build international collaboration platforms. It is very rewarding seeing business events come to life and deliver real economic and social outcomes for the city. ....

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AIME announces PCMA as official partner for 2022 Knowledge Programme

AIME announces PCMA as official partner for 2022 Knowledge Programme
PCMA, the world’s largest network of business events strategists, will support the delivery of AIME’s most challenging Knowledge Programme to date. It is eagerly anticipated given that
The partnership will deliver year-round engagement and activity designed to assist the business events industry on its path to recovery and growth, culminating in the live event programming delivered across three days from 21-23 March 2022 at the MCEC in Melbourne.
“AIME is one of the first in-person global events to kick-start our business events calendar next year, so we understand our critical role and responsibility in launching this for our industry. The Knowledge Programme plays a big part in this, through connection and learning we can all come together to evolve the way we think for the better,” said Silke Calder, AIME event director. ....

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Mice industry players cheer raised capacity limits, but some worry about costs

Mice industry players cheer raised capacity limits, but some worry about costs
straitstimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from straitstimes.com Daily Mail and Mail on Sunday newspapers.

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PCMA APAC launches Event Calendar as it shows a lead for networking and education

PCMA APAC launches Event Calendar as it shows a lead for networking and education
International professional convention management association, PCMA has said that the feedback it sought from its community has sent a clear message that business events professionals want more chances to network digitally and learn from others in this time of transformation.
The association’s managing director for the Asia-Pacific region,
Karen Bolinger, said: “There is a real thirst from business events people wanting to see what others are doing and be involved in structured and informal discussions around the latest technology, production techniques and business challenges.
“As we are always looking for ways to meet our members and community’s needs, we have launched the PCMA APAC’s March-May Event Calendar, showcasing webinars, Townhall events, Community Connect sessions and Meet-Ups. These include case studies and Customer Deep Dives with industry p ....

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