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VISIT ESTES PARK – LEVERAGES AI TO TAKE DESTINATION MARKETING TO A NEW LEVEL

Visit Estes Park Leverages AI to Take Destination Marketing to a New LevelVisit Estes Park (VEP), the official Destination Marketing Organization for Estes Park, Colorado, is breaking new ground in 2024 with its innovative use of artificial intelligence (AI), along with education for other destinations to use the new technology.The small yet formidable VEP team […] ....

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Lodging Tax Extension: An update on funds for childcare and workforce housing

Between January 2023 to March 2024, $5,988,232 has been collected from the lodging tax extension, also known as 6E funds, in Estes Park.The additional revenue, which comes from a tax paid by visitors, not local residents, who stay in overnight accommodations within the local marketing district, is divided into a split of 88 percent to […] ....

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Trail Gazette Editorial: Really in the first meeting of the new board?

The new town board was officially sworn in last Tuesday. With a plan slate of town staff positions and board appointment action items to vote on, the first meeting would reach a routine consensus.Despite Mayor Hall’s plea for fresh perspectives and the rational appeals from the public, the old board’s playbook is clear: maintain control, […] ....

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Visit Estes Park holds board meeting; CEO contract renewed and new strategic director introduced

The Visit Estes Park Board of Directors met for their regular April board meeting on April 24, 2024, meeting new Chief Strategy Officer and renewing the contract for CEO Kara Franker ....

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Visit Estes Park welcomes Chief Strategy Officer Cindy Mackin

Visit Estes Park has announced Cindy Mackin as its new Chief Strategy Officer, effective April 22, 2024. In her new position, Mackin will lead the strategic planning and execution of tourism initiatives at Visit Estes Park, including destination development, domestic and international sales, and community engagement efforts. She will develop and implement tourism strategies to […] ....

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