Two case studies of mobile financial service provider bKash have been featured in a local edition of the “Essentials of Modern Marketing”, a marketing book written by professor Dr. Philip Kotler narrating market-specific success stories across the world.
Two case studies of mobile financial service provider bKash have been featured in a local edition of “Essentials of Modern Marketing”, a marketing book written by professor Dr. Philip Kotler
Two bKash case studies featured in Dr Philip Kotler s Essentials of Modern Marketing dhakamirror.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dhakamirror.com Daily Mail and Mail on Sunday newspapers.