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IKEA is investing in price cuts on some products across a range of countries, including Belgium, Canada and India, as the furniture retailer aims to unwind increases it introduced in 2022. The main IKEA retailer said it has cut costs and sees decreasing raw material prices, enabling it to bring prices down on some products, which will in turn boost sales volumes. "Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces," said Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores. ....
LONDON (Reuters) - IKEA is investing in price cuts on some products across a range of countries, including Belgium, Canada and India, as the furniture . ....
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