The availability heuristic refers to our tendency to give more credence to information we are already aware of – particularly if it is dramatic or emotionally charged.
What drives emotional well-being would seem beyond the reach of objective analysis but he did establish a dominion over it. His academic work on happiness stands out.
Daniel Kahneman, the author of Thinking, Fast and Slow, revealed our thinking fallacies to us. We pay homage to him via outlining some of his principles that can help investors in preventing monetary loss.