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From savouring fiery Buldak noodles to munching shrimp flavoured Nongshim chips, watching K-dramas, listening to K-pop, and using K-beauty products, K-wave is captivating a growing number of teenagers in India. ....
From spending thousands every year on concerts and flashy merchandise to creating eye-catching dance covers, K-pop fever is clearly all the rage in Singapore. But how did we get so obsessed with it? ....