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When Bappi Lahiri meets K-pop

K-pop idol Aoora on being inspired by India's disco king Bappi Lahiri and his collaborations with musicians from across the country. ....

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In-depth: Are K-Pop collaborations really going to be the next big thing for brands?: Best Media Info

Best Media Info: As Korean culture has gained immense popularity over the past decade and artists like BTS, Blackpink, EXO, etc. have struck a chord with brands in terms of fashion, lifestyle and art, industry players| In-depth News ....

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boAt and Digitas India host FloAtverse to tap into GenZ's fandom for K-Pop in India

The Metaverse concert has hosted by Radhika Bangia and was opened by Rashmika Mandanna ....

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Yearender 2021: 'Squid Game', 'Hellbound', BTS success reflects West's acceptance of Korean culture

In the K-pop industry, BTS continued its record-shattering run this year as its second English-language single Butter stayed for 10 non-consecutive weeks on the Billboard Hot 100 . Also, Hellbound , a new South Korean fantasy horror series from Netflix, overtook Squid Game as the most-watched ....

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