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Media Observed: Contenders asked about ABC chair role while Buttrose mulled it over

And the demise of PwC’s expert marketing wing; Were ABC recruiters already replacing Ita before she stepped down?

PwC tax scandal: Thinkerbell to buy back minority stake

Award-winning Australian ad agency Thinkerbell has agreed to a “corporate conscious uncoupling” with the embattled professional services firm.

Australian ad agency Thinkerbell to buy back minority stake from financial services firm PwC

Award-winning Australian ad agency Thinkerbell has agreed to a “corporate conscious uncoupling” with the embattled professional services firm.

Bet365 takes a punt on Ryvalmedia, handing it consolidated $40m media account

The Australian Games Industry Is Now Worth $3.41 Billion

Total interactive games and esports revenue in Australia reached A$3.41 billion in 2020, and is expected to increase to A$4.9 billion in 2025 at a healthy 7.5 percent CAGR based on the midpoint forecast scenario,” PwC wrote. The continued growth in video games which has been relatively consistent for most of the last decade means that almost 8 percent of all consumer entertainment spending in Australia last year went towards video games or esports in some form. To put it another way: PwC estimated that the subscription TV market in Australia, which includes services like Netflix, Stan, Crunchyroll etc., is worth $3.3 billion. That means Australians spent more on video games last year than they did on streaming services, and PwC expects gaming’s growth to outpace subscription services (7.5% CAGR from 2019-2025 for gaming, versus 6.2% CAGR from 2019-2025 for subscription TV).