First Collegiate Athlete to Capitalize on Name, Image and Likeness Rights In US History in a Deal Facilitated by New Platform/App Co-Founded by Student-Athlete
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A historic first in collegiate sports occurred this week, when Aquinas College volleyball player, Chloe Mitchell, became the first collegiate athlete to capitalize off of NAIA NIL legislation. She created a sponsored social post (watch it here https://bit.ly/1stNILDeal ) where she identified herself as a student and volleyball player at AQ. Thanks to the passing of NAIA NIL legislation last October, Chloe will encounter ZERO eligibility problems with this post. Mitchell is a social influencer with the largest following of ANY collegiate athlete (2.6 million TikTok, 26k Instagram, 5.4K YouTube), and also happens to be a co-founder of PlayBooked.