With climate change making it harder to grow Korean ginseng, experts have created new, more resilient varieties, while brands focus on marketing to regain ground in the health-supplements market.
Korean ginseng researchers are creating new ginseng breeds and farming tools, and ginseng companies are investing in promoting their products abroad to reinvigorate the crop s weakening market, according to Rural Development Agency (RDA) and Korean Ginseng Corp. (KGC), Friday.