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Private label brands are on the rise on supermarket shelves

Private label brands are on the rise on supermarket shelves
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UAE s Jumbo Group rides COVID-19-created consumer wave to come up trumps

Dubai: If you thought all businesses in the UAE were only thinking doom-and-gloom during the pandemic months, you sure haven’t met Arvind Agrawal. “No, we did not hit the panic button,” said the CEO of Jumbo Group, one of the UAE’s legacy electronics retailer and wholesaler. “Unlike many other businesses that cut salaries, dramatically dropped people, shut down locations, we did not do any of that. What we did was take a measured approach. “We looked to the East, at China, to come to a reasonable conclusion on how the local and regional markets would react once the full weight of COVID-19 became apparent. Because the East was ahead of the curve with their lockdown and control measures, as well as how consumers reacted.

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