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Burger King France Is Donating Its Instagram Posts to Independent Restaurants in Lockdown #WhopperAndFriends initiative sees burger giant promote local businesses on Instagram #Whopperandfriends campaign sees Burger king lend its platform to independent businesses. Burger King / Buzzman December 14, 2020 It’s been a brutal year for the hospitality and food industries, with businesses having to navigate forced shut downs and ever-changing rules as governments have tried to stem the spread of Covid-19. ....
Credit: Hulki Okan Tabak, Unsplash Fresh on the heels of their call for fast food lovers to take a bite out of their competitors, Burger King France has taken things up a notch. The burger behemoth has opened up its Instagram account for independent French restaurants to gain visibility while they’re shuttered. Following the beating that the restaurant industry has taken worldwide, the social media campaign is sure to earn Burger King high praise. The good-hearted, free advertising give away, imagined by Buzzman, will be running until January 21st when restaurants are allowed to reopen. Until then, a number of restaurants that need the visibility will be able to post on the account for free. Every day, Burger King will highlight several of them with their menus, their addresses, and their promotions. ....