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Top 10 marketing moves from April 2024 - The Spirits Business thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.
Hennessy Teams Up with Damson Idris and Teyana Taylor to Shake Up Perceptions of the Brand bevnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bevnet.com Daily Mail and Mail on Sunday newspapers.
Source: Micaiah Carter / Courtesy Hennessy This week (April 8th), Hennessy, the world's leading cognac, launches its new campaign 'Made for more', starring multi-hyphenate US star Teyana Taylor and breakthrough British Nigerian actor Damson Idris. Exploring the infinite possibilities the versatile spirit offers, the campaign features five off-beat mixing films and five cocktails, showing how any drink or occasion can easily be made 'more' when you add Hennessy. To help shake up perceptions, showcase the mixability of the cognac, and introduce a new, lighter, brighter, fresher visual world for the brand, Hennessy enrolled creative agency Wieden+Kennedy Amsterdam. Julie Nollet, Global Chief Marketing Officer, Hennessy: "Hennessy is well known everywhere but people don't always know about how versatile it is – how it brings more flavor, depth and complexity to all kinds of cocktails. Our new 'Made for more' campaign is bringing to life this ....