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Adweek Podcast: How Brands Turned to Social Media in 2020 In a year where all contact was digital, some marketers finally found their voice Nathan Apodaca s TikTok video featuring Ocean Spray sparked countless homages. Nathan Apodaca on TikTok December 21, 2020 If you felt more dialed into (and emotionally invested in) social media this year, that’s almost certainly because you didn’t have a whole lot of options in terms of where to find human interaction. ....