Brands are ploughing ahead with investment in non-fungible tokens (NFTs), from minting their own to developing metaverse spaces. But when it comes to the UK public the impact of NFTs appears far less positive, from their awareness of the tech to how they feel about branded NFTs. In fact, far from offering new opportunities to develop a long-term relationship with mainstream audiences, the majority of the UK public are more likely to feel negatively about brands selling NFTs.
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