Advertising and technology have undoubtedly made great strides over the last few years. And to discuss the various cutting-edge innovations in this dynamic space, IndianTelevision.com has organised ContentTech, Adtech, Martech and More (CAMM) Summit and Exhibition 2022. The virtual event took off on Tuesday with a panel discussion on 'Adtech Landscape: A Gamechanger for
‘Content is king’ has become too common of a phenomenon. But there has never been a never-ending hunger for content as is being witnessed today. Estimates are that close to $120 billion is expected to be spent on producing content every year.