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Rolex Fails To Plead Or Prove Priority Based On Analogous TM Use: TTAB Dismisses Opposition To


The Board dismissed this opposition to registration of the mark
SOME WATCHES TELL TIME . SOME TELL A STORY for,
inter alia, watches. Opposer Rolex alleged likelihood of
confusion with its purported common law mark
IT DOESN T
JUST TELL TIME. IT TELLS HISTORY for watches, but
Rolex s claim of priority based on use analogous to trademark
use failed because (1) it wasn t properly pleaded or tried by
consent, and (2) Rolex failed to prove prior analogous use as a
source identifier.
Pleading: Rolex conceded that it was not
relying on technical (affixation) trademark use on
watches, nor did it claim trade name use of the HISTORY tagline. ....

Jonathan Hudis , Pactel Teletrac , Montres Jaquet Droz , Rolex Watch United Statesa Inc , Watch United Statesa , Jaquet Droz , Judge Jonathan Hudis ,