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General Motors Appoints Juanita Slappy To Lead Multicultural Marketing For Cadillac Brand
Continuing her family legacy, Slappy is a 2nd generation GM employee. Jaxon Photo Group
The brand Cadillac is almost synonymous with the Black community. As one of the longest surviving brands in automotive history, it’s not by accident either. With a commitment to diversity and a reputation for excellence in automotive engineering, design and driving experience, it’s no surprise that their talent would be equally as impressive.
In one of the years’ biggest power plays, General Motors announced on Monday that marketing exec Juanita Slappy has been appointed to lead multicultural marketing for the Cadillac brand. “I’m excited to drive impact and build upon the legacy of an iconic brand and further integrate within the culture,” says Juanita Slappy. “Building community has always been at the heart of what I’ve done and who I am.”