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SA annual winter event Illuminate Adelaide launches new brand identity via KWP! Adelaide


April 9 2021, 9:30 am | BY Ricki Green | No Comments
The brand identity and website created by customer experience agency, KWP!, in collaboration with South Australia’s new annual winter event, Illuminate Adelaide, goes live today as part of the launch of the event’s program highlights.
 
The work is the result of months of close collaboration with Illuminate Adelaide co-founders and creative directors Rachael Azzopardi and Lee Cumberlidge.
KWP! group creative director, Joshua Fanning says it’s fitting to announce the brand as Illuminate Adelaide reveals its highly-anticipated highlights program celebrating innovation, music, art, light and technology over 17 days and nights from 16 July 2021. ....

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KWP! Explores 'Mighty South Australia' for New Foodland Campaign


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South Australia s largest independent supermarket showcases the next generation of Foodland family members
Travelling more than 2,500km across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car, KWP! captured the Foodland family stories for a mighty new advertising campaign launching this Sunday 7 March 2021.
The campaign comes as South Australia’s largest independent supermarket chain embarks on a massive $251m expansion program to open 25 new stores, revamp 47 and create 2,500 new jobs over the next five years.
Foodland’s new campaign showcases the next generation of Foodland family members from 38 families including South Australian icons like San Remo, Kytons Bakery and Paris Creek Farms. ....

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Foodland explores 'Mighty South Australia' in latest major campaign via KWP!


March 10 2021, 10:40 am | BY Ricki Green | 10 Comments
Travelling more than 2,500km across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car, KWP! captured the Foodland family stories for a mighty new advertising campaign.
 
The campaign comes as South Australia’s largest independent supermarket chain embarks on a massive $251m expansion program to open 25 new stores, revamp 47 and create 2,500 new jobs over the next five years.
Foodland’s new campaign showcases the next generation of Foodland family members from 38 families including South Australian icons like San Remo, Kytons Bakery and Paris Creek Farms.
Says Franklin dos Santos, CEO, Foodland: “We travelled across the width and breadth of South Australia to capture the family of families behind the Foodland family, sharing our proud history of supporting local farmers and producers. ....

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