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Lawsuit goes after Valley teeth-whitening company and its celebrity athlete endorsers Provided by Snow Teeth Whitening NFL player Rob Gronkowski endorses a product from Valley company Snow Teeth Whitening LLC. By: JEFF GIFFORD - PHOENIX BUSINESS JOURNAL Posted at 10:33 AM, Dec 17, 2020 and last updated 2020-12-17 12:33:52-05 PHOENIX â A potential class-action lawsuit in New York is taking aim at a Phoenix company that makes teeth-whitening products, alleging that its celebrity promoters are exaggerating the productâs effectiveness and that the company falsely claims the product can protect against Covid-19. Law360 reported that a complaint filed on Dec. 14 in New York federal court alleges that a LED mouthpiece created by Snow Teeth Whitening LLC does not whiten customersâ teeth, as the company claims it does. The lawsuitâs plaintiff is Burton Kraus, the report said. ....