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Should we take Roblox seriously as a game discovery platform? by Simon Carless on 05/19/21 05:08:00 pm
The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.] Well, we find ourselves here again, don’t we? Reading another GameDiscoverCo newsletter and wondering how the authors pack so much game discovery and platform information into just two newsletters a week. (The main method: we consume a greater percentage of the Internet than any one person should.) ....
Adopt Me! is a Roblox smash hit. A truly ludicrous success, that targets a slighter younger than usual age group, allowing them to build a home, explore a world, and look after a wide variety of pets. A formula that has let it hit over 1m concurrents and over 222bn lifetime plays. Despite all of the game’s success, we’d challenge anyone to name its developers, who to date are largely known informally as Team Adopt Me! It’s something that even Josh Ling, director of business operations, is happy to admit. “When I joined the team in June 2019, there were only three of us. Since then, we’ve scaled to 40 people we’ve been working under a series of entities that nobody’s heard of. Not only has nobody heard of us as a team, but nobody’s heard of Roblox. A lot of people don’t understand what Roblox is, especially if they don’t have children in their life.” ....
A Roblox Game About Adopting Critters Just Set A New Concurrent Player Record gamespot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from gamespot.com Daily Mail and Mail on Sunday newspapers.