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Proof Strategies Appoints Vanessa Eaton as President of Canadian Operations

Proof Strategies Appoints Vanessa Eaton as President of Canadian Operations
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Proof Strategies Appoints Vanessa Eaton as President of

Founding President Bruce MacLellan Continues as Chair. ....

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68% of workers say focus on employee well-being, DEI drives trust in company: survey

More than two-thirds (68 per cent) of Canadian workers say their employer’s focus on employee safety and well-being drives trust in the company’s brand, according to a new survey by Proof Strategies. The survey, which polled more than 1,500 employees, also found more than half of respondents said employers that are committed to diversity and […] ....

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The illusion of preparedness in crisis communications

Josh Cobden, EVP at Proof Strategies, dives into differing perceptions between the public and business leaders. ....

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Luxury and misinformation: Inside the TikTok controversy about Chanel's pricey advent calendar

Chanel's limited edition advent calendar has become the subject of backlash online after it left some consumers unimpressed. ....

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