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Blakes Competitive Edge™: July 2021 Update | Blake, Cassels & Graydon LLP

Blakes Competitive Edge™: July 2021 Update | Blake, Cassels & Graydon LLP
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The Do's And Don'ts Of Doing It For The 'Gram: Limiting Deceptive Marketing Risks On Social Media - Media, Telecoms, IT, Entertainment

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Influencer marketing that misleads the public is on the Canadian
Competition Bureau s (the Bureau s) list of key priorities
for the foreseeable future. Brands and marketing agencies that work
with influencers (as well as influencers themselves) should abide
by the best practices set out below to reduce the risks of getting
wrapped up in a Bureau investigation for misleading
advertising.
What is influencer marketing and why is the Bureau concerned
about it?
Influencers use social media platforms such as
Instagram, Twitter, or YouTube, to develop and share content with ....

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