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January 27, 2021
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These household beauty, sports and fashion brands could deliver strong investment results in 2021.
When we think of investing, most of us think about Silicon Valley and its shiny new offices. Or maybe banks as we know them.
Besides the gigantic tech and finance sectors, another sector you should pay attention to is the fashion and beauty industry.
Why beauty stocks are booming
In a word, millennials. Apparently, the habit of following, liking and sharing make-up tutorials and reviews on Instagram and Twitter is allowing newer but less established labels to compete with the traditional big players.
Thanks to social media, beauty companies are seeing an increased ability to reach and engage with their core customers at unprecedented levels.