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Airbnb hosts in college towns increase their listing prices much more than hotels when there are home football games against rival teams. Hosts experience a 78 percent reduction in rental income by listing prices too high, according to a new study by the University of California San Diego’s Rady School of Management.
The paper, to be published in
Real Estate Economics, investigates whether households set listing prices to maximize rental income.
“Airbnb hosts in college towns are individuals, not corporations and are more susceptible to biases that lead to sub-optimal pricing,” said co-author Joseph Engelberg, professor of finance and accounting at the Rady School. “In this case, we found that strong emotions involved in college football rivalries confounded listing prices set by households.”
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