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2023 Festival of Email: A Groundbreaking Hybrid Celebration of Email Marketing at MartechFest - Live from Utrecht, NL

2023 Festival of Email: A Groundbreaking Hybrid Celebration of Email Marketing at MartechFest - Live from Utrecht, NL
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The State of Email Marketing 2015.

GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence. Over 1800 surveyed marketers contributed to a study on the effectiveness of email marketing campaigns, enabling us to establish email marketing benchmarks and chart a path to new improvements. ....

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What is broken that a CDP will fix?

What is broken that a CDP will fix?
What functionality would a CDP replace in your marketing stack?
Kim Davis on January 22, 2021 at 10:26 am
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The debate about CDPs how to define them, whether they’re must-haves, and what they would replace in your existing stack came roaring out of 2020 and will rage through 2021.
Just this morning, in our MarTech Today newsletter, we commented on the LinkedIn discussion sparked by this update from Scott Brinker:
Of course, one question immediately raised here, as marketing consultant Jordie Van Rijn pointed out, is “what a ‘custom’ CDP is.” NTE Growth Hacker Odd Morten Sørensen asked if building their own meant building “from scratch,” and Tealium CMO Heidi Bullock piled on by asking what “from scratch” meant. ....

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