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With the recent rise of vintage clothing, more and more college students are seeking out this type of apparel. Students at the University of Tennessee are no exception to this phenomenon because seemingly no one is immune to the allure of a piece of clothing with a history behind it.Â
However, before the market for this type of product began to grow exponentially, Jordan Coffey was already capitalizing on it. As the creator of the page @vintageUT on Instagram, Coffey has been selling unique vintage items since the summer of 2019. Since then, he has been able to successfully grow his customer base tremendously by accumulating over 3,000 followers on the sole platform.