Mark Herron has recently been to Dallas and Sedona, Arizona, on planned trips. The summer heat didn’t stop him. Herron is a veteran of the Vail Valley lodging business. He’s currently a consultant, as well.
It’s an old truisim, but ski resort communities are full of snow farmers, depending on the weather for prosperity. Summer is a different story. The latest data from DestiMetrics, part of the business intelligence division.
Four Seasons Resort and Residences Vail Completes Phased Resort Enhancement Project prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.
The coronavirus pandemic has been rough on businesses. Shutdowns, occupancy restrictions and reduced travel have forced many businesses, especially in resort towns, to scramble to survive.
Vail businesses have kept the customer experience top of mind and faced the pandemic with innovation, passion and determination.
“Businesses are getting creative, their employees are leaning in and helping in ways they never did before and we are all very grateful that our guests see Vail as a desirable place to visit where their safety is put first,” said Alison Wadey, the executive director of the Vail Chamber and Business Association.
The VCBA has partnered with the town of Vail to help create and implement its own creative COVID-19 relief business initiatives, which includes sales tax deferral at the beginning of the pandemic and through last summer, a rent relief program, public consumption areas, coordinated tent and expanded premises, the shoulder season gift card program, the PrimaVa