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WASHINGTON, May 24, 2021 /PRNewswire/ The Out of Home Advertising Association of America (OAAA) today announced the 79
th Annual OBIE Award Winners. Each year the OBIE Awards honor the year s most accomplished creative campaigns in out of home (OOH) advertising, and this year OAAA presented 58 awards via a virtual ceremony.
This year s top honor, the Platinum OBIE Award, went to Google Brand Studio for its groundbreaking The Most Searched campaign. The impetus behind the award-winning campaign stemmed in 2019 around Martin Luther King Jr. Day with the hunch that Dr. King s iconic I Have a Dream could be the most searched speech of all time.
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