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Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail


Mapp Cloud Marketing Platform Now Includes Integrated Direct Mail
Mapp s Spring Product Update highlights 15 new functionalities for their marketing solutions
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SAN DIEGO, May 11, 2021 /PRNewswire/  Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering.
Mapp s newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so that they are available for the personalization and automation in campaigns. Thanks to art ....

Harald Oberhofer , Jonathan Lenz , Michael Diestelberg , Npr Network , Pr Agency , Lloyds Banking Group , Mapp Cloud , Spring Product Update , Mapp Engage , Border Push , Shopping Cart , Data Feed , Mapp Intelligence , Monetary Value , Metrics Improvements , Smart Notifications , Device Detection , Spring Update , ஜொனாதன் லென்ஸ் , ப்ர் வலைப்பின்னல் , லாயிட்ஸ் வங்கி குழு , மேப் மேகம் , மேப் ஈடுபடுங்கள் , கடையில் பொருட்கள் வாங்குதல் வண்டி , தகவல்கள் தீவனம் , மேப் உளவுத்துறை ,

Study Reveals: The Biggest Challenge for Companies - Lack of Customer Knowledge


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SAN DIEGO, April 14, 2021 /PRNewswire/  Mapp, the international provider of insight-led customer engagement, today released the results of a study on current customer experience strategies. The findings reveal that, while 89% of respondents think a CX strategy is important or very important to business success, less than half (47%) review and evaluate their CX strategy annually or even less frequently. Nearly the same amount (88%) agree that it is important to understand changing customer needs using customer analytics to improve CX. Yet only half (55%) of CX and marketing decision-makers plan to implement customer analytics in 2021.
Customer experience is paramount – but implementation is still lacking      ....

Harald Oberhofer , Jonathan Lenz , Ricardas Montvila , Npr Network , Pr Agency , Lloyds Banking Group , Forrester Consulting , Mapp Cloud , ஜொனாதன் லென்ஸ் , ப்ர் வலைப்பின்னல் , லாயிட்ஸ் வங்கி குழு , ஃபாரெஸ்டர் ஆலோசனை , மேப் மேகம் ,