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How television advertising lost its relevance | Editor and Publisher

How television advertising lost its relevance | Editor and Publisher
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Jonathan Halvorson , Suzanne Vranica , Wall Street ,

Streaming was supposed to rescue the ailing TV ad business. It hasn't.

Streaming was supposed to rescue the ailing TV ad business. It hasn't.
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Nearly 70% of marketers plan to unlock the potential of Generative AI

Nearly 70% of marketers plan to unlock the potential of Generative AI
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Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
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