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CMO's top 8 martech stories for the week - 27 May 2021


CMO s top 8 martech stories for the week - 27 May 2021
All the latest martech and adtech news from Piano, Verint, Adform, Adgile, Next&Co, Qualified, Lotame, Contentsquare and TeamSupport.
Contentsquare lands US$500m
Digital experience analytics vendor, Contentsquare, has secured a whopping US$500 million in Series E investment to fuel its technology and international growth ambitions.
The latest funding round values Contentsquare at US$2.8 billion. The investment was led by Softbank Vision Fund and also supported by existing investors, Eurazeo, Bpifrance, KKR, Canaan, Highland Europe and funds managed by BlackRock. This latest round comes one year after Contentsquare’s $190m Series D raise, bringing total funding to date to $810m. ....

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Contentsquare Raises $500M in Series E Funding


Contentsquare Raises $500M in Series E Funding
Contentsquare, a global digital experience analytics company, raised $500M in Series E funding round.
The round was led by SoftBank Vision Fund 2, which joined existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock most of whom also participated in this raise. Michel Combes, President of SoftBank Group International, will join Contentsquare’s Board of Directors.
The company intends to use the funds to further develop its platform, advance AI innovation, and expand geographically.
Led by Jonathan Cherki, CEO and Founder, Contentsquare provides a platform that analyzes customer behavior through trillions of anonymous web, mobile and app interactions, and transforms this knowledge into intelligent recommendations that increase user conversion, revenue, engagement and growth. The platform operates with full respect to all applicable data privacy laws such as EU ....

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