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Partner marketers: The B2B tech buyer's journey for joint solutions

77% of B2B technology professionals surveyed by Enterprise Strategy Group (ESG) plan to increase their budget for joint partner solutions in the next 12 to 24 months. To discover why this is the case, and to unlock insights about the buying journey, tap into this TechTarget e-book. ....

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Why VCs Aren't Interested in Point Solutions

It's difficult for employers to work with multiple point solutions that target very specific populations, investors said during a panel discussion. Instead, many investors are more interested in platform-based solutions that support more people. ....

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