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Boden boss vows to revive business: 'I've been a nitwit'

Boden boss vows to revive business: 'I've been a nitwit'
retailgazette.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from retailgazette.co.uk Daily Mail and Mail on Sunday newspapers.

James Dyson , Johnnie Boden , Retail Gazette ,

Don't forget the magic ingredient that gets tills ringing — creativity

David Cameron, cover your eyes. Johnnie Boden, outfitter to the posh (and the royal), will soon send emails to loyal customers admitting he is a “complete nitwi ....

Johnnie Boden , David Cameron , Home Counties ,

Boden boss: I 'effed up' and will revive catalogue

‘Middle-class staple’ clothing retailer to overhaul the brand after profits slump ....

United Kingdom , United States , City Of , Akshata Murty , Johnnie Boden , Sienna Miller , John Lewis , Charles Tyrwhitt , Rishi Sunak , Retail And Consumer Industry , British Fashion , Us Content ,

Boden boss says he's 'complete nitwit' for trying to make struggling fashion firm too trendy - as he tells customers he's 'effed up' after profits slump

Johnnie Boden, the founder of clothing retailer Boden, has admitted he was a complete nitwit and that he effed up after the company recorded significant losses ....

United Kingdom , Johnnie Boden , David Cameron , James Dyson , Eton College , Princess Charlotte , Rich List ,

Boden in the pink as fashion brand looks to build on US breakthrough

At the ceremony for the new year’s honours list, the self-described “contrarian” Johnnie Boden defied the strict investiture fashion rule book and sported his favourite candy-pink linen suit, which he had specially made for his 50th birthday. The Old Etonian stockbroker, who founded his clothing cat ....

Johnnie Boden , Old Etonian ,